We tried to stand out in this super competitive market by selling the brand mentality first and the product secondary. The brand is built on the concept of warrior spirit, with the logo inspired from a roman helmet. we launched the campaign around being a gladiator in the goal, a warrior between the sticks; to really make a statement in the market. our mission was to take that historical referenece and bring it to the modern game where the target audience could resinate with it.

tuto - branding / art direction / ui design / social

tuto gk